EFEECTS OF CGI (COMPUTER GENERATED IMAGES) IN THE MEDIA INDUSTRY Essay

EFEECTS OF CGI (COMPUTER GENERATED IMAGES) IN THE MEDIA INDUSTRY - Essay Example Computer generated images in digital media has also acted as a source of information, which has encouraged a participatory culture. This is by ensuring that the political process is more democratic and less elitist (Bennett and Strange, 2011). This paper aims at finding out how computer generated images impact on the media. Political campaigns usually capitalize on new means of communication in order to reach voters. This was evident in the 2008 U.S presidential elections whereby candidates used computer generated images and internet technologies to conduct their campaigns. Many political analysts liken the way President Obama used the internet in 2008 presidential campaigns to President Kennedys first use of television in presidential campaigns in 1960 (Bennett and Strange, 2011). Utilization of new media in political processes has mostly been viewed as a tool of reaching voters, especially the youth who are always reluctant to turn out and vote. Some digital media analysts have maintained that the effect of social sites like Facebook on political behavior of young voters is still largely unknown The proportion of candidates using digital media for electoral processes has been increasing since 1996 when the internet was initially used in the U.S during campaigns, but the use was extremely limited. The first substantial use of the internet for political campaigns occurred in 2000 during the presidential campaigns of Bush and Gore; these campaigns had sophisticated websites (Bennett and Strange, 2011). By 2008, features of digital media were more advanced and widely used in political processes than in previous years. Political analysts observe that the failure to include new media in campaign strategies can adversely affect campaigns. This is because social media has become relevant and cost effective tool for political mobilization and support. For instance, candidates who fail to utilize digital