Marketing International Business Essay Example | Topics and Well Written Essays - 1000 words

Marketing International Business - Essay Example often through relaxed postures with precision of a point which plays an important role in showing that the parties are familiar to what the topic is (A, 2003, 1017). Statuses in power for interacting persons are also critical in dealings as the country exhibits high levels of hierarchy. This therefore justifies the need for any investor intending to advance operations within any area to be well conversed with the cultural dimensions at play within the market. This paper therefore takes a critical analysis of the cultural aspects at play with the Vietnamese people along the lines of individualism and collectivism, masculinity and femininity, power distance, and uncertainty avoidance (Blodgett, Bakir & Rose, 2008, 339-349; Migliore, 2011, 38-54). Societies across the globe hold different perceptions on individual equality and how power would be equally or unequally distributed among the people. The Vietnam people score relatively higher in acknowledging that there are variations in power proximity between the less powerful low class persons and the powerful high class citizens. According to Hofstede’s ranking, the Vietnamese natives score 70% in accepting that people hold different positions and that everyone has a distinct position within the society which may require no justification at all. There is also a lot in centralization within the country, a fact that explains the high managerial power that the seniors hold over the subordinates (Berrell, Wright & Tran, 1999, 578-582). The subordinates therefore have to wait for orders on what to do from their bosses hence they portray low levels of self drive. This has an adverse effect on the leadership problems as the structure fails to acknowledge any role that the subo rdinates would play in correcting the leaders whenever on the wrong (Clinton, 1998, 180-183; Hoang, 2008,  1-26). This implies that the UK based organization must appreciate that while working with Vietnam people, well-structured systems of power